Project Niketown is located inside the North Point Mall in Alpharetta, GA. The mall is undergoing some updating and were looking to introduce new merchants and maintain their status as one of the best shopping malls to visit in Georgia.
Project Niketown will be the first all in one sports store that incorporates actual areas for testing out shoes with actual surfaces designed specifically for the shoes. The three areas are running, golf and basketball.
To add to the aesthetics of the place, Pop Art is going to set the theme throughout the building as well as highlight the architecture of the retail store.
Suggesting open floor plan for versatility of merchandise.
Store front idea, clear glass suspended signage.
Along with the open floor plan, customers will have a chance to run on an actual track, shoot basketballs, or take a swing on a virtual golf course.
Above is a series of sketches that represents unique features of Niketown.
The store is divided into two spaces. The first level contains the majority of the merchandise including storage, employee break room, and egress. The second level is accessible via elevator or floating steps.
Above is a sketch elevation of the storefront.
Adhering to the architecture as well as the merchandise, a concept introducing a natural element to play with the space would be to draw up a ceiling design. The concept that took shape were clouds and the wind.
Phase one of model building, considering space for merchandise.
